One Nintendo eShop Doesn’t Celebrate Super Mario’s 35th Anniversary

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Nintendo eShop received a Mario makeover for the 35th birthday of the Italian plumber in all countries except China.


Nintendo eShop received a Mario makeover for the 35th birthday of the Italian plumber in all countries except China.

Mario just turned 35, and to celebrate we got a bunch of new game announcements. There’s going to be a slight remaster of Mario 64, Mario Sunshine, and Mario Galaxy for the Switch in Super Mario 3D All-Stars, a brand new Battle Royale version of the classic Mario with Super Mario Bros. 35, and a port of Wii U’s Super Mario 3D World.

The Nintendo eShop also had fun with a redesign that gave it a Mario makeover. There are now Mario 64 animations circulating with a side menu with a banner of all new and upcoming Mario titles.

It’s the same all over the world with one notable exception: China. For some reason, China doesn’t want to celebrate Mario’s birthday, and instead, the eShop remains the same as it always has been.

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It’s even stranger when you consider the fact that there are only a few Switch games approved for sale in China, and 30% of them include Mario.

So what gives? Well, it could be a weird nationalistic thing where China sees Mario as a strictly Japanese mascot and doesn’t think Japan is worth celebrating, or it could just be that China doesn’t consider Mario to be 35. Nintendo just started breaking into the Chinese market last year, so Mario could very well be a whole new face for the average Chinese gamer.

It’s still strange not even to recognize the fact that Mario is 35 years old.

Source: Twitter, NintendoSoup

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